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Insights on AI search optimization, AEO strategy, and the future of search, written by practitioners who do this every day.

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How to Track GPTBot, ClaudeBot, and PerplexityBot Hits on Your Site

AEO Fundamentals

April 18, 20269 min read

How to Track GPTBot, ClaudeBot, and PerplexityBot Hits on Your Site

AI answer engines only recommend brands they can crawl. Here's how to confirm GPTBot, ClaudeBot, PerplexityBot and others are actually reading your pages, and what to do when they aren't.

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How to Track AI Search Traffic in Google Analytics 4

Technical Guide

April 6, 20269 min read

How to Track AI Search Traffic in Google Analytics 4

ChatGPT, Perplexity, and Claude now send measurable traffic to websites. Here's exactly how to identify, track, and attribute revenue to AI search visitors in GA4.

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How to Appear in Google AI Overviews: The Complete Guide (2026)

AEO Fundamentals

March 30, 202611 min read

How to Appear in Google AI Overviews: The Complete Guide (2026)

Google AI Overviews now appear in 40%+ of search results. Here's exactly how to optimize your content so Google's AI cites your brand at the top of the page.

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How to Rank in Perplexity AI: 7 Proven Strategies (2026)

AEO Fundamentals

March 28, 202610 min read

How to Rank in Perplexity AI: 7 Proven Strategies (2026)

Perplexity AI processes 100M+ queries monthly and cites specific sources in every answer. Here's how to make sure your brand is one of them.

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How to Measure Your AI Search Visibility in 2026

Technical Guide

March 27, 20269 min read

How to Measure Your AI Search Visibility in 2026

You can't improve what you can't measure. Here's a step-by-step framework for tracking how your brand appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

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AEO Fundamentals

March 26, 202611 min read

How to Get Your Brand Recommended by ChatGPT in 2026

ChatGPT has 200M+ weekly users. Here are 8 proven strategies to make sure it recommends your brand when customers ask about your category.

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AEO vs GEO: What's the Difference? (2026 Guide)

AEO Fundamentals

March 25, 202610 min read

AEO vs GEO: What's the Difference? (2026 Guide)

AEO and GEO are two names for the same thing: optimizing for AI search. Learn what they mean, how they differ from SEO, and which term to use.

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What is Answer Engine Optimization (AEO)?

AEO Fundamentals

March 20, 20268 min read

What is Answer Engine Optimization (AEO)?

Learn how AEO differs from traditional SEO and why it's critical for your brand's visibility in AI-powered search results.

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The State of AI Search in 2026: What Marketers Need to Know

Industry Trends

March 15, 202612 min read

The State of AI Search in 2026: What Marketers Need to Know

AI-powered search engines are reshaping how customers discover brands. Here's what's changed and what you need to do about it.

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The Complete Guide to Schema Markup for AI Visibility

Technical Guide

March 10, 202610 min read

The Complete Guide to Schema Markup for AI Visibility

Schema markup isn't just for rich snippets anymore. Here's how to use structured data to improve your visibility in AI answers.

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